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Tech Advocates and Marketing Fundamentals

By Guest Contributor on Jan 9, 2018 3:57:59 PM

Written by Orlee Berlove, Guest Contributor to dzone.com's Developer Marketing Zone 

 Finding tech advocates is one of the early wins that any smart marketing team is going to try to get. In marketing, we know that outside publicity is worth at least double anything the marketing department can write about the product internally. So, the idea of an advocate can a bit like the holy grail – you’re always looking for it but it’s hard to find.

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Use Developer Engagement in Your Community to Build Performance Metrics

By AnswerHub on Jan 3, 2018 1:30:26 PM

Developer evangelists and developer relations managers need to show the business value their efforts are generating. One significant measure of value is developer engagement in your online community. Using the right community software, regularly tracking activity, and reading engagement metrics can give you a keen understanding of how your community is performing. These measures can also give insight into how that performance contributes to your organization’s broader product development goals.

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The Importance of Listening to Developers

By AnswerHub on Dec 20, 2017 11:48:25 AM

 

When it comes to developing products, no one knows a product inside and out better than a developer. Developers know a product’s advantages, flaws, uses, and potential uses. It’s their job to know, and it’s in their bones to know.

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5 Tips to Help You Choose the Right Developer Community Platform

By AnswerHub on Dec 20, 2017 11:48:03 AM

A developer community platform is different from other online community platforms: a developer community centers around solutions. Developers engage in a community to solve problems, exchange knowledge, and find tools that help them do their jobs better. Your platform should be a highly interactive environment weighted toward coding and best practices in the field.

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Do Elite Software Developers Exist?

By Guest Contributor on Dec 12, 2017 12:11:07 PM

By: Wendy Dessler, Outreachmama.com

It’s been a hot topic for over a decade now, with little in the way of hard evidence or answers. Are there elite software developers, rock stars of their trade, among us? Does the mythical “10x Developer” actually exist, or has it been an elusive myth all this time?

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What Kind of Developer Manager Are You?

By Guest Contributor on Dec 6, 2017 10:52:42 AM

Guest Post written by Ramesh P, Senior Manager at Cognizant in association with dzone.com's bounty board 

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Build the Right Developer Community, and They Will Come

By AnswerHub on Nov 30, 2017 12:24:21 PM

Developer evangelism is like trying to sell shoes to a bunch of cobblers. Software developers relate to technology, not to the brand or company behind it. They aren’t fazed by traditional marketing tactics, and their radar for being thrown the company party line is keen. You’ll get their attention after you earn street cred by demonstrating your technical know-how and ability to feel their pain. You need to gain their respect before you get their ear.

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Deloitte Ranks DZone, Inc. One of the Fastest Growing Companies in North America for 2017

By Amanda Meli on Nov 14, 2017 3:49:43 PM

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Cary tech information firm DZone lands NY equity firm as investor

By Amanda Meli on Oct 19, 2017 10:02:38 AM

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Takeaways from API World 2017

By Chelsea Bosworth on Oct 10, 2017 10:15:00 AM

Navigating the world of API developer relations, developer evangelism and advocacy, and developer marketing is no easy task. APIs are dime a dozen (over 16,000 listed on Programmable Web!), but quality developer experiences are more rare. Last week I visited San Jose, CA to hear best practices from API developer program managers and marketers.

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