DZone Inc., provider of online communities that empower developers, today announced the appointment of veteran marketing executive, Susan C. Wall, as Chief Marketing Officer (CMO). Susan brings to DZone more than 25 years of experience in marketing, technology, and media. As CMO, Susan will oversee all aspects of branding, positioning and the revenue cycle including the development and execution of strategies to grow the business through the increased acquisition and retention of community members and customers.
You’ve identified the need for a developer community solution, you may be evaluating vendor options, seeing who best solves the problems you’ve identified. The question now becomes, “How do I sell this to my company and get buy in from senior leadership?” The most important thing to have prepared before you go to leadership is a well-developed plan with data to back up your ideas, specifically focused around ROI.
There are two things every company tries to do whenever they are looking at purchasing a new tool, raise the bottom line by reducing costs, or increase their top line by increasing sales. The main problem we see with people researching community software is a lack of focus in what they want the product to do, and what business objectives they want to accomplish. Before moving forward with a solution, you need to ask yourself what your goals are, and can this tool help me accomplish those goals?
Once you recognize the need for a developer community, the next step is putting together a list of wants and needs for your community. We created the following list of things every great developer community needs.
RESEARCH TRIANGLE PARK – DZone, an emerging entrepreneurial company that provides a growing variety of content for software programmers and web designers and under the direction of a new CEO, will relocate its headquarters to RTP from Cary.
In its basic form, knowledge management is about converting available raw data into digestible information. That information is then placed in a reusable repository for the benefit of any future need based on similar kinds of experiences. Knowledge management contributes to the streamlining of ideas, solved problems, new projects and product deployment driving towards productivity.
If you knew creating and sustaining engagement in your online community took just 5 minutes a day, wouldn’t you do it?
A community is only as strong as it's contributors. Whether you're at the top when it comes to user engagement, or you're at the bottom struggling to excite your users to participate, here are 13 tips to help you improve engagement and foster a mentality of sharing.