Online communities are a great way for organizations to communicate and share knowledge both inside the office and with their customers. Problems often arise, however, when communities fall victim to some common issues that range from not putting someone in charge to launching a community devoid of content.
As the Customer Success Manager at AnswerHub, I am dedicated to making sure our customers succeed when launching their AnswerHub platforms. So I created a whitepaper designed to alert you to what we call the “7 Deadly Sins of Failed Online Communities” and how to avoid them.
- Having a Weak Community Manager, Or Worse, None At All
- Community managers are responsible for monitoring the health of an online community. In order to have a strong community, a manager needs to be proactive in collecting and analyzing data.
- Not Using Pre-populated Content During Launch
- Seeding content prior to going public allows users to better understand the benefits the community provides.
- Failure to Create Awareness Before Launch
- Building anticipation around your new community, and providing education about its use, will drive users to actively engage at launch.
Download the eBook to read the rest and learn how to avoid these deadly sins.