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Tech Advocates and Marketing Fundamentals

By Guest Contributor on Jan 9, 2018 3:57:59 PM

Written by Orlee Berlove, Guest Contributor to dzone.com's Developer Marketing Zone 

 Finding tech advocates is one of the early wins that any smart marketing team is going to try to get. In marketing, we know that outside publicity is worth at least double anything the marketing department can write about the product internally. So, the idea of an advocate can a bit like the holy grail – you’re always looking for it but it’s hard to find.

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The Importance of Listening to Developers

By AnswerHub on Dec 20, 2017 11:48:25 AM


When it comes to developing products, no one knows a product inside and out better than a developer. Developers know a product’s advantages, flaws, uses, and potential uses. It’s their job to know, and it’s in their bones to know.

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Build the Right Developer Community, and They Will Come

By AnswerHub on Nov 30, 2017 12:24:21 PM

Developer evangelism is like trying to sell shoes to a bunch of cobblers. Software developers relate to technology, not to the brand or company behind it. They aren’t fazed by traditional marketing tactics, and their radar for being thrown the company party line is keen. You’ll get their attention after you earn street cred by demonstrating your technical know-how and ability to feel their pain. You need to gain their respect before you get their ear.

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Takeaways from API World 2017

By Amanda Meli on Oct 10, 2017 10:15:00 AM

Navigating the world of API developer relations, developer evangelism and advocacy, and developer marketing is no easy task. APIs are dime a dozen (over 16,000 listed on Programmable Web!), but quality developer experiences are more rare. Last week I visited San Jose, CA to hear best practices from API developer program managers and marketers.

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The Rise of APIs and What It Means

By AnswerHub on Aug 29, 2017 9:00:00 AM

Application Programming Interfaces, or API’s, allow two pieces of code’s data to contract allowing independence for evolution and new business opportunities within systems. While the latter may not be entirely new information to developers, the use and adaptability of API’s have been on the rise to help businesses with everyday tasks and accelerate data sharing.

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DevRel Interviews DZone on Building Communities for Developer Programs

By Matthew Revell on Jul 6, 2017 11:30:00 AM

This interview was originally written and posted by our friends at DevRel.net, a blog for technical evangelists, developer advocates, and anyone interested in developer relations. 

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